In the
software development and engineering services, Client may be
interested in developing new work or transition. Client may
also be concerned about extending the reach of the technology,
or developing new techniques or means of addressing projects.
Collaboration, as eC understands it,
brings together two or more organizations and/or individuals
to work on a project conceived by customers. eC shares their
talent and resources, and respect each others’ strengths in
pursuing a common goal of addressing customer requirements. In
meeting project requirements, customer concerns would be with
dialogue and interaction among collaborators.
Rationale
We at eC are keen on enhancing
customer value by shifting from a ‘supplier’ mindset to the
‘strategic alliance’ paradigm through strategic alliance
relationship management practices. Strategic alliance
framework helps eC on the lifetime value of its customers to
enhance their relationships with profitable end customers.
Also, to be successful in the changing IT services
environment, eC believes in extending this practice of
developing long-term strategic relationships
continually.
Companies (customers) procure
services from vendors (supplier companies). Typically, the
vendors establish adequate capabilities and are registered
with companies. Vendors may or may not have total solutions
capability. Otherwise, they are competent in their given
domains. However, when supplier companies lose touch with
changing customer priorities and market conditions, they get
out of sync with the kinds of skills that are most important
to customers and that produce greatest profitability. The
external environment changes while the skill mix inside the
supplier company doesn’t. A gap develops. The dysfunctionality
of this mismatch grows more acute over time. It also produces
a major management headache to customers. Functions and skills
that were once critical to customers become less important, or
even irrelevant. However, these functions retain their cost
base and their intense pride. They build defenses. The
situation becomes almost impossible to manage. Organizational
effectiveness declines as the threatened go to protect their
turf. Ultimately, the skill shift pattern is triggered when a
company recognizes this dysfunctionality and responds to it
effectively. In concurrence, considering the scenario, eC
developed strategic project management models for meeting
end-to-end requirements by way of long-term collaboration with
niche service providers.
Elements of collaboration that eC
subscribes to when forging strategic alliance with successful
companies include: